Sunday, March 01, 2009

Cans the US auto design complete?


As the Geneva Auto Show about to start it reminded me that a lot of the european auto brand does belong to the same group in the US but it doesn't mean that they sell the same car model or share the same design language. In my opinion the european usually does a much better job in styling and packaging the same platform technology compare to the US. Take a look at the above example of the Euro version (Ampera) of the GM Chevy Volt, which will be sold in Europe under Opel and compare it with the US version below. The "Ampera" is just much more better looking and look much more like an advance automobile. Under those skin they are identical in technology design.
Look at this Ford example. The American Ford has been making small car for years using the underlaying design platform from Mazda (Part of Ford Group). Both US and Euro version share the same model name but look completely different. and I will rather spend my dollars on the Euro version on the right over the US version on the left.
The US auto company like Ford are starting to taking a hard look at those Euro model not just styling but also their efficiency technology which the European are much better with due to high gas price and cost of ownership. Below is the US version of the successful Ford Europe "Fiesta".
Rumor on the internet also suggested that American Ford might be building this lovable crossover name "Kuga" in the US also which are based on the European Ford Focus.

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